Rooted in founder Marlene’s Wallach's personal journey through breast cancer, Gleem prioritizes gentle, barrier-supportive formulas that actually work — without irritation, confusion, or unnecessary complexity. Every product leans into aloe vera and other soothing, science-backed, effective ingredients to hydrate, strengthen, and calm reactive (fine lines, wrinkles, acne, uneven skin tone, excessive redness, dry and dull) skin.

 Gleem Beauty rejects “more is better” layering by offering smart, multi-purpose essentials that simplify routines while delivering visible results. Gleem also stands for trust and community — earning endorsements like approval from breast cancer support organizations and building loyalty through education, clarity, and empathetic communication. In short, Gleem Beauty is about thoughtful skincare that protects, restores, and empowers those who’ve felt convoluted by traditional beauty standards.