Whether strutting down the runway or running for a bus – we all want to feel the gleem. Marlene Wallach

The impact COVID 19 has had on the beauty economy can be symbolized by MASKNE, the acne and skin irritation caused by wearing a mask. 

 Maskne, which is widespread during Covid, is slowly receding as restrictions for wearing masks tapers off. This is just like Beauty revenues in China - declines were over 80% in February 2020 and down just 20% by March 2021. The impact Covid has had on our lives in terms of beauty is what I refer to as the "Maskne Effect" and why sales in skincare continue to overtake that of cosmetics.